Video Markeing: April 2014

Amazon.com, Inc. is an American international electronic commerce company with headquarters in Seattle, Washington, United States. It is the world's largest online retailer. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, VHSs, CDs, video and MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics notably the Amazon Kindle e-book reader and the Kindle Fire tablet computer and is a major provider of cloud computing services Amazon Prime is a membership shipping program for the Amazon online store. Registration of £49, which is the membership fee, makes you eligible for shipping of purchases from Amazon. Two-day shipping is free while one-day shipping costs $3.99 per item. You can visit the Amazon website to learn more or sign up. 1995,The Company was renamed after the Amazon River, one of the largest rivers in the worlds which in turn was named after the Amazons, the legendary nation of female warriors in

Greek mythology. It is a shipping membership In addition, Kindle owners who have an Amazon Prime membership can "check-out" books for free and aren't bound by due dates (this borrowing service is provided through Kindle Owners' Lending Library).

This service is currently limited to one book a month Amazon Prime also has a free trial for new users to be able to learn about the service. This allows a user to test the various features of Amazon Prime for a limited time without paying the subscription fee. To sign up for the Amazon Prime free trial, your Amazon account must have a current, valid credit card. Payment options such as an Amazon.com line of credit, Amazon.com Brand Business Cards, checking accounts, pre-paid credit cards, or gift cards cannot be used.

Amazon employs a multi-level e-commerce strategy. Amazon started off by focusing on Business to-Consumer relationships between itself and its customers, and Business-to-Business relationships between itself and its suppliers but it then moved to incorporate Customer-to-Business transactions as it realized the value of customer reviews as part of the product descriptions. It now also facilitates customer to customer with the provision of the Amazon marketplace which act as an intermediary to facilitate consumer to consumer transactions. The company lets almost anyone sell almost anything using its platform. In addition to affiliate program that lets anybody post Amazon links and earn a commission on click through sales, there is now a program which let those affiliates builds entire websites based on Amazon’s platform.

Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their own websites. The sales are processed through Amazon.com and end up at individual sellers for processing and order fulfillment and Amazon leases space for these retailers. Small sellers of used and new goods go to Amazon Marketplace to offer goods at a fixed price. Amazon also employs the use of drop shippers or Meta sellers. These are members or entities that advertise goods on Amazon who order these goods direct from other competing websites but usually from other Amazon members.

These Meta sellers may have millions of products listed, have large transaction numbers and are grouped alongside other less prolific members giving them credibility as just someone who has been in business for a long time. Markup is anywhere from 50% to 100% and sometimes more, these sellers maintain that items are in stock when the opposite is true. As Amazon increases their dominance in the marketplace these drop shippers have become more and more commonplace in recent years. The resulting damage to a supply and demand marketplace remains to be seen but advertising contracts with large search engines eliminating smaller websites from overall exposure these practices should have a negative effect on the industry on the whole.

Monday 28 April 2014

Types of YouTube Ad Formats and Which will work best for Brands

Types of YouTube Ad Formats and Which will work best for Brands http://ift.tt/1nATwoK

What Is CPC, RPM And CTR In YouTube

What Is CPC, RPM And CTR In YouTube http://ift.tt/1mTW2DS

Features of Chromecast

Features of Chromecast http://ift.tt/QX0QNx

Rumble Video Marketing

Rumble Marketing is the brainchild of Carol Schiller and Catherine Captain. Rumble Root offers comprehensive Social Media Marketing (SMM) services to help your company tap into the power of social media to build your brand, engage your customers, enhance your research channels, and impact your bottom-line. Rumble Root can help you build a Social Media Strategy that reflects your unique brand and culture and meets your business goals and objectives. We will clearly define your target audience, research where they are interacting and engaging, and build an effective and results-oriented program for connecting with them online.

Strategy Services include:
• Strategy development and documentation
• Audience research
• Competitive benchmarking.

Rumble Root helps you create a blog that engages your customers and prospects while furthering your company’s mission and business objectives.

By delivering fresh, compelling, keyword-rich content, we will bring customers and prospects back to your site on a regular basis, helping increase awareness for your business.

Blog Creation and Management Services include:
• Blog strategy
• On- or off-site Blog set-up
• Blog content creation
• Blog Search Engine Optimization (SEO)
• Blog monitoring, reporting, and ongoing maintenance

From social networks like Face book and LinkedIn to micro-blogging sites like Twitter, Rumble Root can help you build and manage your company or product profile online. We will partner with you create innovative content that inspires your target prospects and customers to connect with your organization.
We will help your company build a loyal group of followers who are waiting to hear from you.

Profile Services include:
• Profile, site participation strategy
• Profile set-up and maintenance
• Content development and maintenance
• Reporting At Rumble Root, we can help you monitor your brand online.

We will keep track of the conversations going on about your brand, product, or market, and make sure you are a part of it.

Reputation and Response Management Services include:

• Reputation and conversation tracking and reporting
• Response management strategy and framework
• Response development and execution Rumble Root can help you generate awareness about your services and products with clever and compelling viral videos.

From video conceptions to optimized distribution on multiple video sharing sites, including Google and YouTube, we will expand your reach with “buzz worthy” content.

Viral Video Services include:

• Strategy development and concept creation
• Video production
• Video file distribution optimization for your keywords
• Performance reporting Web widgets and applications provide a very powerful way to engage your target audiences on your Web site and within social networking sites such as Facebook, MySpace, and LinkedIn.

We can help you build and execute a creative and highly-impactful application strategy.

Application and Widget Development Services include:

• Strategy development
• Design, development and support
• Distribution and promotion
• Monitoring and reporting

We can help you build and manage a branded online community to engage your customers and prospects. From the community strategy and infrastructure to the community marketing and ongoing maintenance, we can help you create an environment that builds your brand, increases loyalty, super-charges market research and drives revenue.

Community Services include:

• Strategy development and documentation
• Infrastructure selection and implementation
• Marketing strategy and execution: growth and engagement
• Content development and maintenance
• Support and maintenance

What is DRM?

Digital rights management (DRM) is any procedure used by producers, publishers, and
retailers to embed technical controls on what customers can do with digital files – ebooks, videos on
DVDs, and other media. Especially, DRM programs are created both to allow attain and use of electronic
materials and to prohibit copying, sharing, reformatting or differently changing digital media. Such
limitations can range from “active” DRM, which marries ebooks towards a manufacturer of ereader to more “passive”
DRM, like watermarking a electronic file with the purchaser’s name and e-mail address.

Digital rights management (DRM) technological innovation are aimed at enhancing
the kinds and/or scope of handle that rights-holders can claim over their
intellectual property assets. In the wake of the Digital Millennium Copyright
Act’s (DMCA) ban on the circumvention of DRM technologies utilized to handle
copyrightable works, DRM limitations are now sponsored up with the force of legislation.
In essence, copyright owners currently incorporate the ability to create their private intellectual
property regime in computer code, protected in the knowledge that the DMCA will
back the routine with the force of legislation.

Copyright industries are attempting that digital rights management (DRM)
technologies will avoid infringement of commercially beneficial digital content, such as
music and videos. Such industries contain already persuaded legislatures to undertake wide
anti-circumvention rules to protect DRM from getting hacked, and courts include interpreted
these statutes even further broadly than legislators developed.

Digital Rights Management: Goals

To expand "analog" copyright secrets and techniques to the digital world.

Provide content Creators some manage over the use of the media they develop.

Different Generations of DRM:

Generation 1 (80's, early 90's)

Delicate Content wrapped in container record. (ex. zip, pgp (pretty good privacy) files)
Container is encrypted with a magic formula or password.
PGP often uses RSA & hash functions
Public-key encryption process.
Digital Signature offers authentication
hash function ensures that the contents have not been tampered with.

Generation 2

Native Documents encrypted within a native application (based on shared password)
Access Control Permissions added
disable print, copy
amount of views
Permissions the same for all users. File based.
Problem: shared passwords can be, well....shared.

Generation 3

AC Permissions can now range with each user
Every transaction generates a private key recognized only by the user who buys the content.
Problem: Permissions are impossible to change once the file has been sent to consumer.

Digital Rights Management is significant to creators and publishers of digital media
because it assists make sure revenue for their items. Since the introduction of personal computers, it
has turn out to be easy to copy digital media information in an endless number of instances and at the
identical time keeping the identical high quality point in every up coming reproduction. By handling
the trade, safety, checking, and monitoring of digital media, DRM assists publishers
minimize the unlawful flow of copyrighted works. Typically, a DRM process safeguards
intellectual property by both encrypting the information so that it can only be accessed through
approved customers or marking the content with a digital watermark, therefore the content can
not be freely dispersed.